Van Velze & Smith: A Story of Craftsmanship, Confidence, and Faith

Graham Smith and Gerrit-Jan van Velze first met in a local pub in the picturesque village of Harlestone, Northamptonshire—a meeting that sparked a partnership built on shared values, contrasting experiences, and a passion for high-quality craftsmanship.

Graham, hailing from a long lineage of British artisans, grew up surrounded by the legacy of his family’s renowned coach-building heritage. The Smiths were known for their meticulous detailing and master craftsmanship—a standard that Graham now brings to every pair of boots crafted at Van Velze & Smith. His eye for detail and commitment to excellence ensure that each piece embodies a tradition of skill and precision that has been passed down through generations.

Gerrit-Jan (GJ) van Velze, of Dutch heritage but South African born, took a different path. As a professional rugby player, his life has been defined by resilience, dedication, and a desire to push boundaries. Einstein once said, “The only source of knowledge is experience.” With that in mind, GJ made the decision to relocate to Northamptonshire—the historic heart of British shoemaking—in pursuit of a new dream. The connection between sport and craftsmanship may not be obvious at first, but for GJ, it’s about building something that stands the test of time and inspires confidence, whether on the field or in the workshop.

Their paths crossed unexpectedly on 12 October 2012, in Northamptonshire’s famed shoe capital. Despite GJ’s questionable sartorial choices that day, Graham couldn’t help but admire his footwear—a mutual appreciation that led to a conversation which would soon become the foundation of Van Velze & Smith. The rest, as they say, is history.

Our Philosophy: Faith, Craftsmanship, and Stepping into Confidence

At Van Velze & Smith, we believe that a well-crafted pair of boots is more than just an accessory; it’s a statement of individuality and empowerment. As two individuals deeply grounded in our relationship with God, we see our craft as a reflection of the gifts and responsibilities He has entrusted to us. We believe in striving to be the best version of ourselves, both in our personal lives and in our business.

This commitment extends to how we approach each pair of boots we create. Our customers aren’t looking for ordinary, mass-produced styles—they want something that feels uniquely theirs, a reflection of who they are and what they stand for. Each pair of Van Velze & Smith boots is thoughtfully designed and meticulously handcrafted to ensure that every stitch, every cut, and every finish speaks of unparalleled quality and purpose.

We don’t just sell boots; we offer a personalised experience that’s rarely found in today’s high street. When you choose us, you’re not just buying footwear—you’re investing in a sense of confidence, adventure, and self-expression. Whether it’s taking a bold step into a new career, saying "yes" to uncharted opportunities, or simply walking with pride, our boots are your trusted companions for life’s defining moments.

The Problem We Address: Rejecting the Ordinary

Today’s customers are tired of settling for mass-produced, soulless products that don’t reflect their personality or boost their confidence. They want something that not only stands out in quality and craftsmanship but also resonates on a personal and emotional level. When they opt for the typical high street offering, they end up with footwear that feels generic and lacks the power to inspire.

Our Solution: A Transformation Through Craftsmanship

1. Uncompromising Quality: Each pair of Van Velze & Smith boots is crafted with precision and dedication. Built to last, our boots address the frustrations of ill-fitting, poor-quality alternatives by offering a product that feels bespoke and looks refined.
2. A Confidence Boost: More than just an item of clothing, our boots solve the problem of self-expression. When our customers wear Van Velze & Smith, they don’t just put on a pair of boots—they step into a mindset of adventure, authenticity, and assurance.
3. Driven Purpose: Our boots are crafted with an understanding that true success is measured by the positive impact we make on others. We believe in creating products that not only elevate how people look and feel but also reflect the values of integrity, and respect.

What We Truly Offer: Empowerment Through Craftsmanship

Our customers are paying for more than just high-quality footwear—they’re investing in how they feel when they wear our boots. They’re choosing a sense of confidence, a distinctive style, and the courage to stand out. Our boots are for those who are tired of blending in and are ready to embrace their uniqueness. They’re for the individuals who want to feel more assured in their careers, more daring in their pursuits, and more true to themselves.

Step Into Confidence: The Van Velze & Smith Promise

We solve more than just the problem of mediocre footwear. We offer empowerment through craftsmanship, driven by a commitment to honour the gifts we’ve been given. Each pair is a testament to the artistry of British shoemaking and a symbol of the confidence that comes from knowing you’re wearing something crafted with care, integrity, and purpose.

So, if you’re ready to embrace your path with pride, to step boldly into your next adventure, and to wear a product that’s as unique as you are—look no further. With Van Velze & Smith, you’re not just wearing boots; you’re stepping into a new version of yourself, guided by the pursuit of excellence.

We make the Boots, You make the Memories!